Odds and ends



An evolution of SFMOMA’s 3x1 event, Summer Smash features 7 exhibitions new to the museum. The SFMOMA Display (heavy) typeface outlines the thin italic to exemplify the variety of shows the museum has on display. The summery colors interchange every year to keep the identity fresh and ever changing like the exhibitions themselves.




Quality Goods

A Bushwick neighborhood shop, Quality Goods focuses on offering beautifully designed gifts at fair prices for home + life. The owners, Jossua and Kristen Hernandez, took over the location after Joss’ mom closed her fabric store. The type and color reflect the expressive and welcoming environment the two strive to bring, as well as the hispanic heritage of the family and the neighborhood,



Epona Wine and Vineyard
Epona is an estate-crafted winery made from exciting modern grape varieties. In their vineyard, all grapes are grown organically, all the time, making them great for the table and even better for winemaking. They value each grape and how it continues to evolve, which means they don’t outsource and put sustainability first. Epona reflects the family’s Celtic roots.



Box Women’s Network
An internal type system to extend across all of Box’s Women’s Network